In 2012 we partnered up with the Miami Heat to come up with an idea for ‘NBA Playoffs’ fan appreciation giveaway. The goal was to provide fans with fun, interactive, and memorable tools/accessories to showcase their diehard support for their home team. The result – WHITE HOT HEAT FAN KITS – Award-winning sports marketing campaign. Together with the Miami Heat marketing team we have designed and manufactured tens of thousands of kits to be given away and show the organization’s appreciation for its fans.
The kits became an overnight sensation, the city of Miami and the Miami Heat fans showed their love and support by wearing the items and representing their team. There is nothing more rewarding than seeing your creation taking over a city.
Working with a top tier organization such as the Miami Heat is a great experience, it is truly an organization that goes to the extreme for its fans. We are humbled and forever grateful for having the opportunity to share our creativity with millions of Heat fans all over the world and being part of 2 NBA championship campaigns.
Our WHITE HOT HEAT KIT contained a fully customized drawstring backpack, silicone keychain, car air freshener, lanyard, sweatband, jelly watch, silicone band, pin button set, car decal and the famous See Ya Shades.
The creation of our White Hot Heat Fan Kit was a colossal contribution to one of the most influential marketing campaigns in NBA history and granted us a series of awards.
Witnessing the unprecedented fan reaction and powerful reach within the local and worldwide community; was truly phenomenal to witness and with much honor, we can say, we made history.
